// Local Limelight: Meet EVO LOU Head Setter Alexandra Fox (Part II)

March 20, 2019

Monday thru Thursday, you’ll find Head Setter Alexandra Fox inside, bolting plastic holds onto the wall with an impact driver. But, outside of her career, gym climbing isn’t really her thing. Her climbing soul lives in the outdoors. While she creates routes indoors for others, the climbs she selects outside are done for herself.


Tell me about intention in route setting.

When I set out, I have a section of wall, a hold color and a target grade. I pick holds and have a general idea of what I’ll do, and then I get on the wall and some of that will translate and the rest is just improv, sort of feeling through it. I set from the top of the wall down. So it’s all in reverse from how you’ll climb it.

You’ll rarely see Alexandra climbing inside on the weekends. If it’s dumping snow in Louisville, she’ll drive 10+ hours to dry rock elsewhere. Photo: Jack Lester

Have you ever had you ever set the perfect route?

There is no such thing as a perfect route.

Have you ever gotten close?

I’ve set routes I’m very, very proud of. I wouldn’t change any part of them, but that’s my interaction with the route. Another person could walk up and think it’s complete garbage. There’s a subjectivity [to it]. But I feel like if something could be perfect, everyone would have to be able to enjoy it. I hate leaving people out.

So is it art or is it a product?

It is a commercial gym. Ultimately it’s a product…

…that demands an artfulness to create?

That’s probably fair.

Alexandra Fox

But it appears you’re also designing in the same way an architect designs a building.

I do think the line starts to blur a little bit because, in theory, anyone could pick up a drill and put holds on the wall and say, “Oh look, I set a route.” People actually want a climb. I think that puts intention into what you’re doing and pulls it a little out of the pure construction world.

Do you think a route has to answer to only one creative vision or does it have to accommodate many?

I think it has to accommodate many. Unless you’re setting for yourself on your home wall and you’re the only person who’s going to touch it, you have to account for everyone who will interact with it. Every opinion is valuable.

How does this inform your gym setting?

One of the best things you can do with commercial setting is provide options. The great thing is I am not putting all the climbs up. I am not the sole creator in a bubble trying to please everyone. I am a part of a team.

How important is your crew?

Nothing can happen without them. Just as there are so many variables in routes, there are a huge number of personalities. We are all sort of temperamental weirdos and with very strong opinions. So there’s always going to be this push and pull on a setting crew. You need it.

Alexandra roof climbing in Flagstaff, AZ. Photo: Coleman Becker

Which do you prefer, climbing indoors or outdoors?

I consider myself much more of a rock climber than a gym climber, even though my entire professional life revolves around the gym. If the weather is beautiful and I have the day off, I am not setting foot inside, even if the local climbing isn’t a style I prefer. Even now that I’m in Colorado and surrounded by so many [rocks], I’m the crazy person who will drive 10 hours to Hueco for a weekend or 12 hours to Northern Arizona for three days.

Tell us about a favorite climb outside.

One of my favorite moments was several years ago. It showed me why I climb.


I had just started climbing in Northern Arizona, at Priest Draw. There’s a V6 roof called Anorexic Nerve Dance. I’d climbed V6 in the Southern California, and I was like, okay, I should be fine. I got my butt kicked. It couldn’t do any of it. It was humbling. I didn’t realize how big the style difference actually was.


So I became obsessed with roof climbing. It would shut me down, but I really want to do it. Priest Draw was a six-hour drive from where I was living, but I made many, many trips back there. Slowly I learned the moves.



One weekend, I drove down, I walked out [to the boulder], put my shoes on, and climbed it. I don’t actually remember climbing it. I think I cursed a bit as I was topping out because I always do.

Alexandra bouldering in Hueco, TX, one of her favorite climbing areas.

What if there was a single problem out there that only you could do? Would you wish that to exist?

No. I’d feel like so proud of myself for doing it, and I’d want to share it with people, and they’d just be upset or disappointed. That would destroy it for me.

What should people look for when they climb at EVO?

They should look for climbs that people set for them. We’re not setting for ourselves; we’re trying to give you something. We don’t always succeed, but it is for you.

Missed Part 1 of this interview? Read it here.


Interview by Boulder-based professional climber, mountaineer and writer Pete Takeda. Pete’s pretty neat.


Featured Image: Alexandra climbs The Girl at Priest Draw, AZ.

// 12 Reasons Why Brooke Raboutou Qualified for the 2021 Olympics
September 24, 2024
On August 18, 2019, 18-year-old Brooke Raboutou became the first (and currently only) American to qualify to compete in the 2021 Olympics by placing 9th at the IFSC Combined World Championships in Hachioji, Japan.
//Local Limelight: Our Planet
April 22, 2020
HAPPY EARTH DAY Today (and every day!) we are celebrating this rad planet that we live on and all of it’s craggy goodness. We put together some resources on how you can do your part to enjoy and conserve the outdoor spaces that we all love!
// Climbing with Kids: Tips and Tricks to Get the Most Out of Indoor and Outdoor Sessions
February 11, 2020
Calling all climbing parents, parents who want to climb more, parents who want to meet other climbing parents and parents looking to foster their kids’ passions for climbing: Your job isn’t easy. Trying to balance meeting your own climbing goals with supporting your family can be tough. BUT there’s good news:
// Meet EVO Programs Director Nick Miller
November 13, 2019
Meet Nick Miller, Programs Director for EVO Lou and EVO Kids. Nick grew up in a tiny town you’ve never heard of somewhere in Indiana. Luckily he wandered west and discovered climbing while working with youth at an experiential education science school in California.
// Vertical Hot Rods — A Speed Climbing Primer
October 8, 2019
The notion of speed climbing conjures logo-emblazoned NASCAR uniforms. Events that take place on Sunday! Sunday! Sunday! Stadiums filled with throngs fueled by equal parts testosterone and energy drink. A place where they “sell you the whole seat, but you’ll only need the edge.” Mix climbing into the speed cocktail and
// Everything You Need to Know About Climbing in the 2021 Olympics
October 1, 2019
40 athletes. 3 disciplines. 6 medals. Climbing at the Tokyo 2021 Olympics sounds pretty darn simple right? Wrong. The format has our eyes crossing and athletes on their toes. Here’s what’s up:
// A Beginner’s Guide to All Things Trad Climbing
September 12, 2019
Trad is rad. It opens you up to hundreds of thousands of unbolted routes–including some of the best climbing in the world (El Cap anyone?). It’s also mentally engaging, as you must decide where along a route to place certain pieces of gear, instead of just finding the ideal “clipping stance” like you would on a sport c
// Local Limelight: Meet EVO LOU Head Setter Alexandra Fox (Part I)
February 13, 2019
Alexandra Fox, like the climbs she creates, is a bit of a puzzle. The more layers one pulls back, the more nuanced the picture.
// 9 Reasons to Hit the Gym this Summer
July 2, 2018
1. Stay strong for your outdoor projects Afterwork Eldo session are awesome — we sneak them in too — but it’s hard to maintain strength when you’re only getting in a few pitches before dark compared to the 15 indoor routes you cranked out every evening this winter.
// Takeda’s Take: Thigh-Mastering Offwidths
June 18, 2018
A few years back, I anxiously pondered a bucket list of things undone. One standout was a mega offwidth crack near Colorado City first shown to me by a local named Steve Biggs.